For many businesses today, driving traffic to their websites means gaining more potential leads and increasing their sales. While this still works at present, there are more tactical digital marketing approaches that businesses can leverage for effective sales lead generation. As compared to simply aiming to drive traffic, which can get costly, getting more out of existing...

If you’re a restaurant business, you were likely to hit hard by the pandemic, and you’re looking to recover. One way to restart now is to ramp up your online presence through paid digital advertising. Pay-per-click advertising is a powerful process that can get you the audience you need. Restaurants can take advantage of PPC campaigns to the fullest because of their visual...

A common question traditional “brick and mortar” business owners ask nowadays is: Why should I take my “brick and mortar” company online? First of all, let’s clarify a few things. A “traditional company” is one that has a physical location and sells its products either face-to-face, by phone, or via mail; essentially a bricks-and-mortar business. The business may or may not...

If you’re not using video to improve your SEO ranking, you’re missing out on a huge market. Here are 5 reasons websites with video do better than those without! It’s a well-known truism that content is king. If that’s the case, then video content ranks higher than royalty. The shift towards video content online has completely redefined the world of digital marketing, with...

Are you a business owner looking to improve their online presence? How can you get more traffic and sales into the new year? Try these content marketing tips! Content Marketing should be at the center of your 2019 business marketing plan. It is the one marketing strategy that builds brand awareness; generate new customers, and increase sales and bottom line revenue. Best of...

The benefits of blogging are numerous. However, these 5 are essential to SEO and building your organic traffic. Read on to find out why. Do you own your own business? Are you looking for ways to drive traffic to your website? As a business owner, you want to get more traffic to your site because that can increase sales. A blog is a great way to increase organic traffic....

When it comes to SEO, one of the most common best practices is optimizing your meta text, including descriptions and titles. Read on to learn how this works. Search for your site on Google. How does the search engine display your site? If the headline or text snippet seem irrelevant, it’s time to improve your meta text. Many site owners stopped caring about meta data,...

Is your SEO specialist not doing the job you hired them to do? Read on to learn 5 telltale signs you need to fire your SEO specialist. Over 414,000 businesses opened up in the United Kingdom in 2016. As a business owner in the U.K., you know how stiff competition can be. To make sure you compete, you hired an SEO specialist to get an online advantage. But you’ve...

SEO vs PPC: What’s the difference, exactly? You’ve heard about both, but which one does your business actually need? Read on to learn more. If you want to boost website traffic to your site by utilizing search engine results, you have two options: Pay-per-click (PPC)Search engine optimization (SEO) This begs the question: SEO vs PPC, which one’s better? Let’s dive...