Case Study

WorkWear Gurus

Galesburg, MI
workweargurus.com

$350K+

in sales, first 3 months

45x

ROI

10%

click-through rate from SMS

WorkWear Gurus

Workwear Gurus is a globally trusted, retailer stocking the world’s most respected professional clothing brands — from Blaklader, Mascot and Portwest to Caterpillar, Timberland Pro, Dr. Martens, Helly Hansen, Puma Safety and DeWalt.

Challenge

Workwear Gurus, a global workwear retailer, had begun to see encouraging early signs of organic search growth — but knew they were only scratching the surface of what was possible. With limited SEO knowledge in-house, significant traffic and revenue opportunities would continue to go untapped.

Solution

We embedded ourselves alongside the Workwear Gurus team through a programme of regular, ongoing training sessions — educating the founders and wider team on SEO best practice, conducting in-depth website audits to surface technical issues, and guiding them through the implementation of fixes step by step. Rather than simply handing over a report, we stood side by side with their team throughout the process.

Results

The results were transformational. Workwear Gurus grew their monthly website traffic from under 500 users to over 50,000 — a 100x increase driven by the SEO training, technical improvements, and strategic roadmap delivered throughout the engagement.

A super helpful digital agency. We've seen real growth in our Google rankings under their SEO guidance. Always happy to fully explain their work and to hrlp simplify things for us. Recommend these guys highly
Chris Gamlin, Work Wear Gurus (Director)

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