Case Study

LeadGen dept.

Galesburg, MI
leadgendept.com

$350K+

in sales, first 3 months

45x

ROI

10%

click-through rate from SMS

Leadgen dept.

Lead Gen Department is the UK’s number one rated lead generation agency — a 5-star outsourced SDR powerhouse that delivers ready-to-meet, sales-qualified prospects directly into the calendars of technology-focused B2B companies, combining personalised multi-channel outreach across phone, email and LinkedIn to reach 800 targeted prospects per campaign, with results that speak for themselves.

Challenge

The LeadGen Department, an online lead generation company serving the tech sector, were operating with a website that had been poorly built by an offshore agency and was severely underperforming. Design inconsistencies, styling issues, and security vulnerabilities were rife.

Solution

We scrapped the existing build entirely and rebuilt the WordPress website from the ground up. The redesign delivered a clean, professional, and visually consistent experience, while the new build prioritised security and conversion rate optimisation throughout — ensuring every element of the site was working to turn visitors into paying customers.

Results

The rebuilt website delivered an immediate and measurable improvement in conversion rates, translating online traffic into paying customers at a significantly higher rate than before. For a business built entirely on lead generation, the impact went straight to the bottom line.

I've worked with WebMotion on multiple projects, and they have always delivered. Tom and the team are easy to work with and have delivered great-looking websites that are set up for SEO and drive results.
Connor Addis, LeadGen Dept. (Founder)

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