Case Study

Flotation Energy

Galesburg, MI
flotationenergy.com

$350K+

in sales, first 3 months

45x

ROI

10%

click-through rate from SMS

Flotation Energy

Flotation Energy is a global offshore wind developer at the absolute vanguard of one of the most consequential frontiers in clean energy — pioneering the technology needed to unlock the approximately 80% of the world’s offshore wind resource that lies in waters too deep for conventional fixed foundations, backed by the formidable scale of the TEPCO Group, Japan’s largest electricity utility.

Challenge

Flotation Energy have a portfolio of over eight individual project websites — each requiring attention across a range of areas, from visual inconsistencies and outdated design to underperforming SEO and missed opportunities for organic growth.

Solutions

Working in close collaboration with another digital agency, we conducted a thorough audit across all eight websites, identifying key areas for improvement and implementing fixes and optimisations throughout. This included visual enhancements to bring each site up to a consistent, polished standard, SEO improvements to increase organic visibility, and the facilitation of multi-language translations for specific international projects.

Results

Flotation Energy's web portfolio emerged stronger across the board — stylishly updated, technically optimised, and positioned to drive meaningful organic traffic through Google. The work delivered improved online visibility and stronger brand recognition across all eight project websites, with SEO opportunities identified and fully implemented at scale.

WebMotion Media are truly a client-centric web agency. Working with the team on a recent new web build, I always felt as an agency the Team were willing to go the extra mile to ensure my brief requirements were met. I’d highly recommend.
David Burgess, Flotation Energy (Communications Manager)

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