Case Study

Cooper Parry

Galesburg, MI
cooperparry.com

$350K+

in sales, first 3 months

45x

ROI

10%

click-through rate from SMS

Cooper Parry

Cooper Parry is an award-winning UK professional services firm building the country’s next-generation group of accountancy, wealth management and digital solutions, trusted by founders, fast-growing businesses and high-net-worth individuals from bold start-ups to household names like HSBC, McDonald’s, Halfords and Carlsberg, delivering big-firm capability across audit, tax, deals, cyber security, restructuring, sustainability advisory, law, forensic accounting and beyond.

Challenge

Cooper Parry, a fast-expanding global accountancy firm, were scaling rapidly through acquisition — bringing in new companies and large volumes of new staff at pace. With growth came an urgent need to onboard and upskill employees efficiently, ensuring every team member could get up to speed on internal processes and systems quickly and consistently.

Solution

We built a fully custom internal learning platform using WordPress and LearnDash, giving Cooper Parry a secure, centralised hub for staff training. The platform hosts video content and downloadable resources, with integrated tests and certifications to track progress and ensure training is completed to the required standard.

Results

Cooper Parry were delivered a scalable training infrastructure that moves as fast as they do. New staff across acquired companies can be onboarded and certified through a single, intuitive platform — dramatically reducing the time and resource previously spent on manual training processes.

I've had a great experience working with Tom and WebMotion Media over the last few years. He has a rare combination of technical and commercial capability which i've always struggled to find in other providers i've worked with.
Asif Ahmmed, Cooper Parry (Partner)

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