Agency Partner Programme — Confidential
hello@web-motion.co.uk · web-motion.co.uk
Earned Media Coverage — Brand Mentions

Whitelabel Brand Mentions
for Agency Partners

Get your clients featured in trusted national and international publications — earned editorial coverage secured by ex-journalists, not paid placements. Fully whitelabelled, fully done-for-you. Your clients get the credibility. You get the credit.

No retainers. No contracts. Pay only for published coverage.
100% Whitelabel No Guest Posts or PBNs Real Editorial Coverage ~79% Include a Backlink Pay Per Published Mention
79%
Of mentions also
include a backlink
2–6 mo.
Typical full
delivery window
3–6 wks
First mention
often lands
100%
Pay only for
published coverage

Credibility Money Can't Buy. Journalism Can.

Brand mentions are earned editorial references to your client's brand in trusted media — not guest posts, not paid placements, not newswire spam. Real coverage from real journalists that builds lasting authority, "As Seen In" credibility, and long-term brand visibility.

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What It Is

We pitch your client's brand, expertise, and story to our journalist network at national and international publications. When a journalist features the brand in their article, your client earns a genuine editorial mention — and in ~79% of cases, a backlink too.

🏆

"As Seen In" Authority

Once featured, your client can display those recognisable publication logos as "As Seen In" badges on their site — instant credibility that converts visitors and reinforces trust with Google, AI platforms, and customers alike.

🔗

Backlinks as a Bonus

This service leads with coverage, not links. But around 79% of the editorial mentions we secure naturally include a backlink to the client's site — making it a powerful double-win for brand authority and SEO simultaneously.

🤖

AI & Search Visibility

Even unlinked mentions send strong brand entity signals to Google, ChatGPT, and Perplexity. Consistent coverage in trusted publications helps your clients become the answer AI-powered search surfaces when users look for experts in their niche.

National & International Publications.

Our network spans high-authority titles across the UK, US, and Canada — the kind of coverage your clients can proudly display on their websites and in their marketing.

Forbes
Wall Street Journal
MailOnline
Newsweek
Business Insider
The Times

Three Ways We Earn Coverage for Your Clients.

01

Expert Commentary

We position your client's founder or spokesperson as a credible expert — providing journalists with quotes, insights, and analysis they can feature in articles they're already actively writing.

02

Proactive Press Pitching

We craft and pitch press releases that showcase your client's expertise, products, or story — proactively approaching media contacts to generate coverage rather than waiting for inbound opportunities.

03

Reactive Media Outreach

Our team monitors live journalist requests and responds with relevant expert input in real time — securing placements in articles being written right now, before the journalist's deadline closes.

Brand Mentions Signal Authority Everywhere — Not Just Google.

AI Tools, Search Engines & Customers All Trust Media Coverage

When ChatGPT, Google AI Overviews, or Perplexity need to identify an authoritative source in a niche, they look at the media landscape. Brands consistently mentioned across trusted publications get recognised as entities — and served up as the answer.

Brand mentions build what no amount of technical SEO can manufacture: genuine, compounding credibility that works across every discovery channel your clients care about — including the ones that didn't exist two years ago.

Entity Recognition

Consistent media mentions help Google and AI tools recognise your client as a trusted entity in their space.

Google AI Overviews

Brands with editorial coverage across high-authority sites are significantly more likely to be referenced in AI-generated results.

Customer Trust & Conversion

"As Seen In" badges from recognisable publications dramatically increase on-site trust and conversion rates.

Domain Authority Growth

Clients have seen significant DR uplifts following brand mention campaigns, with backlinks as a natural byproduct.

A Scalable Mention Package for Any Client.

We operate on a pay-per-published-mention model — your clients never pay for coverage that doesn't go live.

Four Steps. Completely Done For You.

01

Client Brief

You share your client's website, niche, and goals. We run a short onboarding call to collect the assets and spokesperson info we need to start pitching.

02

Campaign Strategy

We develop the pitch approach — identifying the right mix of expert commentary, press pitching, and reactive outreach — and begin immediately.

03

Pitch & Secure

Our journalist-led team pitches to media contacts and responds to live journalist requests until all guaranteed mentions are published in real editorial articles.

04

Live Reporting

You receive real-time updates as coverage goes live, plus a clean rebrandable report with all placements, publication details, and live URLs ready for your client.

Everything Your Agency Needs. Nothing That Gives Us Away.

Complete Anonymity

We operate fully behind the scenes. Your agency owns the client relationship — we are never visible to your clients.

Pay Per Result

Your clients only pay for coverage that goes live. A genuinely risk-free model that's straightforward to sell.

Rebrandable Reports

Clean, formatted placement reports with live URLs and publication details — ready to send under your branding.

Ready to Offer Brand Mentions Under Your Agency Brand?