5 Telltale Signs You Need to Fire Your SEO Specialist

Is your SEO specialist not doing the job you hired them to do? Read on to learn 5 telltale signs you need to fire your SEO specialist.
Over 414,000 businesses opened up in the United Kingdom in 2016.
As a business owner in the U.K., you know how stiff competition can be. To make sure you compete, you hired an SEO specialist to get an online advantage.
But you’ve been paying your company, and it seems that they continue to fail you. You may […]


SEO vs PPC: What’s the Difference?

SEO vs PPC: What’s the difference, exactly? You’ve heard about both, but which one does your business actually need? Read on to learn more.
If you want to boost website traffic to your site by utilizing search engine results, you have two options:

Pay-per-click (PPC)
Search engine optimization (SEO)

This begs the question: SEO vs PPC, which one’s better? Let’s dive into this in greater detail!
What’s the Difference?
SEO is where you focus on optimizing your site to rank higher in search engine results, organically.
There are many […]


How to Create a URL That Is SEO-Friendly

A URL is your website’s first impression on the customer, so make it count! Learn more about how to create a URL that is SEO-friendly so you can get started now
Anyone doubting the importance of search engine optimization (SEO) would do well to remember that one-third of users select the first organic link on Google. Furthermore, fewer than 10% navigate to the second page of Google’s search engine results.
There are many different components to boosting your search engine display rankings. Besides […]