SEO vs PPC: What’s the Difference?

SEO vs PPC: What’s the difference, exactly? You’ve heard about both, but which one does your business actually need? Read on to learn more.
If you want to boost website traffic to your site by utilizing search engine results, you have two options:

Pay-per-click (PPC)
Search engine optimization (SEO)

This begs the question: SEO vs PPC, which one’s better? Let’s dive into this in greater detail!
What’s the Difference?
SEO is where you focus on optimizing your site to rank higher in search engine results, organically.
There are many […]


How to Create a URL That Is SEO-Friendly

A URL is your website’s first impression on the customer, so make it count! Learn more about how to create a URL that is SEO-friendly so you can get started now
Anyone doubting the importance of search engine optimization (SEO) would do well to remember that one-third of users select the first organic link on Google. Furthermore, fewer than 10% navigate to the second page of Google’s search engine results.
There are many different components to boosting your search engine display rankings. Besides […]


Slugs for SEO: How to Optimize Them Correctly

Slugs are very important for SEO and shouldn’t be taken lightly! Check out this guide to help you learn how to optimize your slugs correctly today!
In the world of SEO, small changes often lead to big improvements in the search engine rankings.
Nowhere is this truer than it is with the slug. It only takes a few seconds to optimize a slug, yet the impact it can have on your site’s traffic and rankings can be significant.
But what is a […]