Content Strategy: Definitions, Uses and Metrics

Content consists of all the written, visual and voiced materials – website pages, videos, blog articles, brochures, podcasts, social interactions and emails – associated with a business, non-profit organization or service provider. What the organization does with those materials is its content strategy. The most effective strategy is in place before the content is even created because it helps you determine what kind of materials you need.
Creating a Custom Content Strategy
Developing a specific strategy that applies to all of […]

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