seo or ppc

SEO and PPC – Two Sides to the Same Coin

I love when I come across things that are equal, but opposite. A video went viral recently showing a series of words that are their own antonym (e.g. an oversight happens when you lack oversight. If someone left a place, they aren’t left in that place.). Then of course there is chirality, whereby particles that exhibit left handedness or right handedness and are mirror images of each other (learned about that watching Breaking Bad). I’ve always referred to SEO […]


5 Tips to Improve Your Organic Search Traffic

When it comes to improving SEO, understanding organic search traffic is key. Here are some tips to help you improve it in a matter of no time.
In need of some more clicks?
Getting eyes on your website can be tricky for those who don’t know much about search engine optimization (SEO). One of the most important elements of any SEO campaign is boosting organic search numbers.
Organic searches are what they sound like: searches that people plug into engines like Google […]


3 Ways to Increase Website Traffic

Increase Website Traffic with These Strategies
Need to increase website traffic? Follow these 3 strategies.
Knowing how to increase web traffic isn’t as simple as it was a few years ago. In the mid-2000s, you simply had to create some content and share it on the newly emerging Facebook, Twitter, or Pinterest to rapturous praise from your audience.
Things are no longer so cut-and-dried. There are ways to get your website found and noticed, luckily.
Mashable was able to gain more traffic with […]