Tell your story with our explainer videos UK

An explainer video is a video that explains what your business does, what it has to offer to potential customers and prospective clients, and how it can help to make their lives easier or better. These videos are most commonly found on the website of the business that they are explaining about. If you are wondering how an explainer video could help your business, or what it could to do help improve the quality of your website, then here are just a few of the most common reasons than an explainer video for your business, such as the ones we make for businesses here at WebMotion, is a sound investment for you to make. —They attract attention from your potential customers and clients: If a potential customer or client is browsing your website, they might not to read paragraph upon paragraph of text. If they see a video they can watch instead, however, they are extremely likely to remain on your website to watch that video instead of returning to their search for a company to work with. Videos are interesting, engaging and entertaining, and all of these things help them in attracting the attention of visitors to your website. —They bring new traffic to your website: Because videos are so easily share in today’s current age of technology, if someone enjoys your video, it is extremely easy for them to send the link to their friends and family so they can watch it too. This helps to bring new traffic to your website if people click the link that your customers shared with them. If they like the video and what your service has to offer as well, then this will lead to even more sales for your business. —They are easy to understand: The combination of text and visual aids that explainer videos provide to viewers make them extremely easy to understand. This is because what is being explained to them through the text is also actually being shown to them. Not only does this increase comprehension of your message and understanding of your business, but the visual component of the video also makes your message more memorable. That means that when the viewer thinks back to all the companies they researched, the one with the video is most likely going to be the one they remember best—and ultimately choose to purchase from, as well. —They keep viewers engaged in a way that text simply can’t: If your website is largely dominated by text, then this makes it extremely difficult for visitors to your website to remain focused on what you have to say. It can be difficult to read through all of that text without zoning out, but an explainer video is the perfect solution to this problem. It keeps viewers engaged in the text so they actually process the message that you are trying to deliver to them. Boring text on your website might drive away a lot of potential customers, but a video is interesting and creative enough that most users will want to stick around long enough to see what you have to say. All of these benefits that come with having an explainer video made for your business can help to increase your conversion rate at the end of the day. If more people are coming to your website, and they understand what your business has to offer and why it is superior to the competition thanks to the video you have on your website, then you are sure to get more sales than ever before in no time.