It's no secret that video marketing is one of the most reputable forms of marketing in the digital age. But did you know that it's only expected to grow?
By 2019, experts believe that video content will take up the vast majority of the web's traffic, accounting for an astounding 80 percent of all web traffic.
Your business can't afford to miss out on the opportunities provided by video marketing.
When it comes to choosing the right platform, businesses have two major options to choose from: YouTube or Vimeo.
Both have their own advantages and disadvantages, but which is right for your business? Read on to learn more about both platforms and decide for yourself.
Without a doubt, YouTube is the largest video platform in the world. It boasts millions of users and is so popular that it's considered to be the second largest search engine in the world, trailing behind its parent company, Google.
But aside from a built-in audience, YouTube has so much to offer businesses looking to post videos.
For example, the site features intuitive, easy to use video editing tools within the uploader. Editing software can be costly if you want something other than the basic functions offered by Windows Movie Maker or iMovie.
YouTube's editor is surprisingly robust. Users can clip, split, add text, and create an intro and outro all for free. Best of all, there's no need to worry about whether or not the file is supported by YouTube.
Of course, it doesn't hurt that YouTube is owned by Google, and therefore is the preferred platform in terms of SEO.
This includes mobile content, as well. YouTube's videos look great on the smallest screens, and since it's such a major platform, nearly every phone comes pre-installed with a YouTube app.
There are a few downsides, small as they may be.
If you're running an ad before a video, it's possible that users can simply install AdBlock to avoid seeing it. This could mean a lot of lost revenue if that's your primary method of advertising.
It also doesn't help that YouTube is frequently in the news for controversies. From its seemingly inconsistent rules to its horrid monetization strategy, YouTube isn't perfect.
It may seem like YouTube is far and away the best option, but let's take a closer look at Vimeo and its advantages.
Vimeo is a far better choice for niche businesses, as Vimeo's audiences tend to be more segmented. Typically, they're on Vimeo looking for something specific.
It's also less filtered than YouTube, meaning that companies don't need to worry about having their video yanked because they sampled a few seconds of a song.
As for blocking advertisements, that's not a concern at all. Vimeo doesn't feature pre-roll ads, so no need to worry about lost income.
Finally, Vimeo has far better support than YouTube thanks to its $50 per month business membership. Within minutes, you can work with another person to solve your issue. With YouTube...well, you're kind of on your own if your problem isn't covered in their FAQ.
In terms of sheer visibility and popularity, YouTube is easily the winner here.
That isn't to say that Vimeo isn't good at what it does. It, in fact, surpasses YouTube in terms of technical support. But businesses looking to get the most eyes on their product need to get on YouTube.
For help with your video marketing, be sure to contact Social Motion Media today!