There’s a reason why 66% of marketers say SEO will play a big role in their future inbound marketing projects. It’s an effective tool for generating hot new leads and boosting revenue.
The ROI alone makes it worthy of any business’s attention. However, if you’re ignoring search engine optimization for whatever reasons, it’s time to stop.
You have a higher chance of gaining a share of this market with the help of an SEO consultant. But if you feel you can do this on your own, then hopefully the following will change your mind!
There’s a lot that goes into the optimization of websites and content. Simply inserting targeted keywords into your web pages and blog posts aren’t going to cut it.
You have to abide by certain rules to avoid penalization by Google and other search engines. For example, using too many keywords can hurt your rank.
Times are changing and with it, Google’s algorithms. Staying abreast of these changes is the key to staying on Google’s good side.
Just look at what happened to the thousands of websites that lost their ranking when Google rolled out updates.
If you’re not able to figure out what changes you need, then you’ll struggle big time.
An SEO consultant can pinpoint problems quickly and fix them before it causes a major dent.
Sure, you can plaster your content all over the web and maybe even get some traffic by doing so. You may also have a large following on social media that helps drive up your traffic ratings.
But what use is it if they’re not buying what you have to offer? Without increased conversion rates, influxes in traffic mean nothing.
With an SEO consultant, you can ensure you’re targeting a specific audience – one that actually wants your product or service.
What’s great about search engine optimization is that it has the potential to offer long-term results. You can spend all you want on pay-per-click ads and get great results.
However, once your budget runs low, your ads are taken down and with it goes your traffic. The only way to get long-term results is with SEO. Your content will stay on the search engine page results (SERPs) forever. Or until they’re no longer relevant.
However, if you can create high-value content that’s evergreen, then this won’t be a problem.
Working with a consultant will help ensure you get the most out of your digital marketing campaigns. Together, you can build a strategy that suits the needs of your company and its customers.
At Web Motion Media, we have the skills you need to grow traffic. This includes developing beautiful websites, creating engaging animation videos and building effective SEO and PPC campaigns.
If you’re convinced you need an SEO consultant, give us a call today!