October 27 2017

Why Does My Business Need to Create a Blog?

Take a look at your business’s website—do you have virtual real-estate that could be dedicated to a blog but isn’t? If so, you’re missing out on one of the most effective opportunities to engage a target audience that is already searching for services within your niche.

Blogs are an effective way to establish your brand as a niche authority, generate new leads, and improve your SEO. Small businesses and large corporations alike can experience a huge return on their investment when they take the time to post regularly on their blog. In fact, studies have shown that marketers who prioritize blogging as an integral part of their content strategy are 13x more likely to see a positive ROI.

Posting to a blog regularly is one of the smartest digital marketing strategies that you can use to boost your website’s traffic. But if you don’t believe us yet, consider the following benefits of hosting a blog for your business.

Become a Niche Authority

Blogs are the perfect platform to publish topically relevant content that supports your brand’s credibility. Customers love to connect with companies that display a sense of expertise—and by publishing engaging, informative, and well-researched blog posts, you can do just that.

Generate New Leads

When you publish high quality, customer-facing content, you can turn a first time visitor to your site into a first time customer for your business.

One of the greatest advantages of running a blog is that it can act as an archive of content that will broaden your target audience reach. By varying your post to include a range of topically relevant subjects, you increase your ability to generate new leads, whether they are coming from a post that was written three months ago or yesterday.

All types of businesses are already seeing the value that blogs have to generate new leads, with B2B marketers seeing 67% more leads and small businesses seeing an impressive 126% more leads compared to businesses that do not blog.

Your blog may be the thing that lets customers discover your website, and by publishing quality content, you can increase the chances of them clicking to your contact and service pages as well.

Improve Your Search Engine Ranking

Blogs can be a true goldmine for SEO, offering an organic way to boost your search ranking, increase your brand’s visibility, and generate traffic.

When search engines like Google crawl the web for content relevant to a search, they look for things like keywords and inbound links. By consistently publishing high-quality content on your blog that includes researched keywords and effective link building, you can increase the number of times search engines crawl your site, thereby improving its ranking.

To show you just how important blogs are for SEO, let’s look at the numbers. On average, website that host blogs receive: • 55% more visitors • 97% more inbound links • 434% more indexes
These numbers mean that internet users who are already searching within your niche can discover your website more easily—drawing new traffic to your business.

Call on the Experts

To get the most out of your blog, you need a team of writers that is up to date with the latest content marketing and SEO strategies that can promote your business. Our experts have the talent and know-how to publish professionally written, keyword-researched content that is optimized to convert.

Further, by creating a network of links connecting your blog, service pages, and social media profiles, like Twitter, Facebook, and LinkedIn you will not only witness an increase in your website’s search ranking and traffic, but also promote a sense of brand community that can earn your social profiles more followers, likes, and shares.

Click here today to learn more about how our leading blog writing service can keep your blog running on schedule with quality content that your target audience will love to read and share.

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