October 10 2020

What Is Curation? Social Media Content Creation and Curation Compared

These days, your business will suffer if you don't have a social media strategy. Social media is poised to reach a third of the world's population by 2021. If your business isn't a part of that, you're missing out.

A big issue with maintaining your social media presence is figuring out what to post. Finding quality content for your Youtube audience and social media is something nearly 60% of marketers struggle with.

Usually, companies turn to content creation. While that is a great strategy, it's not the only one. Content curation can be an amazing tool if you know how to do it right.

What is curation and how can you make it work for you? Follow along as we explore the ins and outs of this helpful social media tactic.

What Is Content Creation?

Content creation is what most people expect to do on social media - come up with their own content.

Whether that's a blog, photos, videos, etc. depends on what you're working with. You'll be responsible for coming up with the idea, executing it, and publishing it on social media for your followers.

What Is Curation?

Curation is the act of finding relevant content and sharing it. It's not original or made in-house.

Curated content might seem like cheating, but just like content creation, it depends on what kind of company and resources you have at your disposal. Let's talk about the pros and cons of both.

Content Creation: Pros and Cons

Content creation has a lot of good things going for it - but also a few drawbacks. Here are a few to keep in mind:


  • Boosts SEO by making you an authority on a subject and bringing in links
  • Control over what you post; your content is 100% you
  • Drives Traffic: Eyeballs will be on your website or blog, especially when coupled with SEO
  • Generates Leads: Once you've got them on your page, you can move customers through your sales funnel


  • Resources: Takes a lot of time and effort to create
  • Cost: If you outsource your blogging, it can get pricey

Content Curation: Pros and Cons

While not entirely original, you can stand to benefit from curation of content from other sources.


  • Cost Effective: You're not paying to create content; great for those on a budget
  • Fast: It takes minutes a day to find relevant material
  • Scalability: You can find a large amount of content in a short amount of time


  • No Leads: You're not driving your customers to your business, instead, you are redirecting them
  • Lose value: If you're only doing curated content, your audience might think you have no authority in your field

Creation vs. Curation: Which One Is Right For You?

Now that you understand the difference between what is curation and what is creation, you can make the best decision for your business.

Each has their pros and cons and will depend on what your needs are. The best strategy is probably using a mix to get the best of both worlds.

If you're overwhelmed with creating, curating, and scheduling content for your social media, we're here to help. Contact us and we will discover the best way to optimize your social media presence.

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