There's a great saying in the marketing world that less is more. And that's perhaps best proven by the popularity of Twitter, the social network predicated on short, bite-sized posts.
But with 328 million active Twitter accounts and only 140 characters, it can be hard to reach your target audience. But, when used well, Twitter can be one of the most advantageous marketing channels for a business.
Here are some tips on how to use Twitter as a marketing tool effectively.
Every brand, regardless of popularity and size, has its own voice. For some, that voice may be more formal and serious. For others, it's nice to let their hair down and have a bit of fun.
Regardless of which box your business fits into, you'll want to use Twitter as a marketing tool to establish your voice. Namely through your bio.
Your bio is a great way of letting people know who you are and what they can expect from your brand far beyond what products or services you offer. It can be short and to the point or verbose and elaborate, serious or silly.
That's the fun of Twitter, it's all about your brand's personality. So what does your brand have to say?
Social media is, at the end of the day, all about socialization. Believe it or not, the best way to use Twitter as a marketing tool is simply by using it for its intended purpose: interaction.
Traditional marketing methods were a one-way channel, leaving no room for interaction. Thankfully, social media opened up the conversation by making marketing two-channel.
Your audience now has the opportunity (for better or worse) to let you know what they think. Users can contact a brand if there's a problem or if they have a question, and that brand can get back to them in minutes.
As a result, it's pertinent that you make your content shareable and interactive.
Have a promotion you'd like to try out? Why not run a contest. Have your audience retweet your tweet or comment on it for a chance to win.
Want to get some buzz about your new product? Create a short ad or blurb about it and ask what people think.
Maybe you're just starting out, or no matter how hard you try, you just can't get any retweets. Don't feel bad, Twitter marketing strategy is finicky, to begin with.
But what if you could find a way to bring your audience to you? That's where social media influencers come in. These accounts (often celebrities) accumulate millions of followers through their content.
And now, you can partner with them to bring your product to the masses. Start researching which influencers are most effective in your particular field.
Think of it as 21st-century cross-promotional marketing.
There's no arguing that Twitter is a force to be reckoned with, and it isn't going away. Therefore, it's time to adapt your marketing strategies for a new audience.
Looking for a way to get a head start? Let Social Motion help! We specialize in crafting original, engaging content for brands like yours across the web.
Get in touch to see how you can harness the power of Twitter for your brand.