Before you write Facebook off as a trash dump of constant bickering and narcissism, have you considered the benefits of Facebook for business?
Imagine this painful scenario: you create or carry a wonderful new product or offer an innovative new service; you've spent countless hours creating graphics and designing the aesthetic and presentation just right; you've given blood, sweat, and tears all for the love of offering what you have to the public; the link finally goes live...and nothing. Just dead air.
On the internet, no one can hear you scream.
It doesn't have to be this way, though. Social media engagement is a great way to reach your audience and drive traffic to your website, and with over 2 billion monthly active users, Facebook is one of the best platforms to use.
If you've been curious how Facebook can help your business grow, read on.
Marketing budgets can get pricey. From graphics to videos to articles and beyond, the costs can add up quickly.
One thing that won't cost you a penny, though, is a Facebook business page itself.
It may seem simple, but the point stands: it's free, so why not give it a try and see what other doors it opens?
Other than the obvious free factor, another huge benefit is the fact that you'll be reaching a targeted audience.
A TV advertisement, for example, may reach a large audience, but it's a gamble whether or not it's going to reach who you want it to reach.
With Facebook, the only people seeing your content will be those who have specifically chosen to follow you or those who are most likely to see your content if you are using Facebook Ads.
Whether you're paying for the advertisement or trying to do it organically, you're only going to reach the audience that wants to hear from someone like you.
If you've not only gained an audience but gained their loyalty as well, you'll be able to easily send them directly to your website.
As we've said, lots of people are active on Facebook, and many look for businesses through Facebook. Your links will be well utilized and thankfully, Facebook makes it all quite attractive by using large images to illustrate the URL, even making the image itself clickable! Or you can always contact a social media agency in London like SocialMotion Media.
Sending droves of customers to your website is great and all, but there's another benefit to using Facebook for your business: customer service and feedback.
Through Likes, comments, and Facebook's Page Insights, you have the ability to see what works and what doesn't, what people like or what they don't.
Businesses would kill to receive this sort of direct and instantaneous feedback.
Facebook just gives it to you.
It's a no-brainer.
Facebook is free to try and the benefits of Facebook for business are vast.
Hopefully, this showed you how it can grow and engage your audience, but if you have more questions contact SocialMotion Media for ways we can help your business today!