I know what you’re thinking: “Are SEO hacks really worth the bother anymore?”
To answer that question, we need to back up a bit. Not that long ago, aspiring business owners could guarantee a top spot by applying a series of formulaic moves. This worked because SEO was not as dynamic as it is today.
Nowadays, sticking with the tested methods won’t get you anywhere. The reason is simple: everyone else is already doing the same thing. If you want to get ahead of the competition, you’ll need to diversify your efforts.
Not sure where to start? Here are 5 SEO tips and tricks you should consider.
These days, Google prefers HTTPS sites over HTTP ones. Why? It all comes down to the main difference between these two protocols.
You see, HTTP is a protocol that transfers data in “free” form. That information is not encrypted, and it can easily be intercepted by a third party. By comparison, HTTPS must use SSL (secure sockets layer), making your data more secure.
Good content should have a precise topic, an easy-to-follow format, and a call to action. Great content is similar, with one major difference: it needs to have an evergreen quality.
How do you make sure your content will withstand the test of time? Try breaking it down into the two main types: timeless and sustainable. The former will always be relevant, but the latter must be updated from time to time.
As you may know, Google uses all kinds of tools to rank their pages by relevance. One little-known tool is TF*IDF, which stands for term frequency-inverse document frequency.
How does it work? Basically, the TF*IDF algorithm checks the keywords in each document. The more a certain word shows up in a document, the more important it seems.
How do you make use of this simple SEO tool? Well, one way to do so would be to check your content for topical relevance. By optimizing your pages, you can make sure they rank higher in search results.
The AMP project operates on a simple premise: make it faster. By implementing AMP code, you can decrease your site’s loading speeds by 2-3 seconds.
Now, this may not seem like a lot at first glance. Keep in mind, however, that over 50% of mobile users will leave a website that takes more than 3 seconds to load. In this mobile-first world, this is one of those SEO tricks you can’t ignore.
Being active on Facebook and Twitter is important, but Google+ shouldn’t be ignored. Why? For starters, any content you share on Google+ will be instantly visible to your subscribers.
Of course, taking advantage of this connection is not an easy task. The best way to build a following on Google+ is to curate your content and engage with other users. If you start spamming content, your followers will tune out.
As we’ve mentioned before, modern SEO is a fickle beast. These 5 SEO hacks should help you get off the ground, but there’s much more you could do to improve your rankings.
Need some help in developing your SEO marketing strategy? We may be able to help you out with that! Contact us here, and we’ll get back to you.