According to a study published in August 2016, over half of respondents reported regularly interacting with brands via social media.
With billions of users across dozens of social channels, you'll want to be smart about how you use your brand's social identity.
Here are five social media marketing best practices that you need to implement in your brand's digital strategy.
If you're just beginning to leverage your brand's power on social media, you're likely wondering how often you should post.
Unfortunately, there isn't a one-size-fits-all answer. It will largely depend on the types of content you post and where you post them.
With that said, there are a few general tips we can offer to help you balance your posts.
When it comes to Facebook, (London) based Social media agencies generally aim to post at least three to five times per week.
On more fast-paced social sites like Instagram or Twitter, you'll need to post quite a bit more. A few tweets per day and maybe two Instagram posts should keep your brand at the forefront of your customers' minds.
Should you choose to utilize LinkedIn (and you should, especially if you're working B2B), one or two pieces of engaging, original content should be sufficient.
Post frequency is one thing, but when exactly will your posts net the most views and responses?
You'll want to stick to weekdays, as people tend to use social media less during the weekend.
Posting Monday through Friday should work, but to get the best results, focus the bulk of your posts for the middle of the week.
On Monday, people are busy returning emails, phone calls, and going to and from meetings. By Friday people are simply ready for a break, so checking social media may be the last thing on their mind.
So while you can post anytime during the week, Tuesday, Wednesday, and Thursday are the three best days to post.
Primarily, social media is a tool for you to strengthen your brand's identity.
Whether you realize it or not, your brand already has an identity, even if it isn't well-defined.
By using social media, you can take direct control of your brand's personality. Consider tone, audience, and overall goals for your social channels.
Before your next post, ask yourself these three questions:
It may seem like a lot to consider, but a bit of reflection can flesh out your intentions.
Everything you post to your brand's social channels needs to be engaging. One of the best ways to engage your audience is through questions.
Consider the following scenario: say you're looking to get feedback on a recently launched product.
Which of these two posts do you think will garner a bigger response?
"We recently launched [Product]. We hope you're enjoying it!"
"We hope you're enjoying [Product]! What's your favorite feature so far?"
The latter encourages a response from the audience, while the former is just a statement.
Finally, use appropriate language.
Yes, this seems obvious, but tons of brands have tanked their social media marketing plan due to offensive language or coming across as trying too hard.
If it wouldn't make sense for your brand to use slang or swear, don't do it.
Learning about social media marketing is so much more than just liking a status or sharing an article. Everything your brand posts needs to be thought out and intentional.
If you'd like some assistance with your brand's social media marketing, get in touch today.
Whether you just need a few more tips or want to build a social strategy from scratch, Social Motion is here to help.