February 18 2018

5 Social Media Marketing Trends to Keep Your Eye on in 2018

Is your business having trouble reaching its target audience? That may be because you're not where they are.

In today's world, social media rules all. No matter what demographic your audience is, they're most likely on the popular platforms.

Using social media networks not only allow you to engage with customers but increase brand recognition as well. You'll be where the people are.

Not sure where to start? Whether you've been in the game for years or are just starting out, you'll need to know the social media marketing trends.

Ready to find out what our experts at SocialMotion Media think?

Here we go!

User-Generated Content

As a business owner, it can be difficult to constantly generate content. But not just any kind of content, the type that'll encourage followers to interact with you.

It can be exhausting so why not leave it up to your followers to create content for you? And we're not saying to hire freelancers.

A great way to gain user-generated content is to make a hashtag that's relevant to your company. When they use it, you can pick the best ones to feature on your profiles. The featured ones will be more likely to share your page so others can see their picture.

Brand Partnerships

It can be hard to target a new demographic. Instead of spending months researching the best way to get in front of them, partner with popular influencers.

Influencers with large followings will get you in front of a new audience. You'll want to partner with those who have a clear message and that have an engaged community.

Instagram is the best place for this as its very visual. And not to mention, 60% of users were introduced to new products and services thanks to this platform.


Sometimes customers don't feel like they're noticed by brands. To solve this issue, more businesses are hiring marketers to interact with their fan base.

Instead of just reading comments, they're actually replying back and creating curated content. It doesn't have to be anything complex as a simple "thank you" to a compliment will do.

It makes customers feel important and will ultimately increase engagement. It's one of the best social media marketing trends to implement because it's a great way to get people to convert.


If you thought pictures were worth a thousand words, think again. Video is worth about 1.8 million words.

Brands are starting to implement the use of video because it's easier to consume than a lengthy blog post. They can get their point across in a matter of seconds, rather than minutes.

For products, it's best to create content of how to use that item. You're not only educating viewers but giving them more reasons to buy.

Live Content

While we touched base with the increase of video, live content will also reign supreme. Unlike video, viewers can interact with the brand in real time.

This is a great way to showcase products in use and to answer any questions the audience may have.

Wrapping Up on Social Media Marketing Trends

Being active on social media has its perks. It's the best way to get in front of your audience and to really show off your brand.

Ready to up your social media game? Contact us today!


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