The average person encounters up to 10,000 brand messages every day. But how many do you see? The answer is very few.
If you’re one of the groups creating the billions of ads that are pushed out into consumers faces every day, then there’s only one clear takeaway. You need to make your social media advertising stand out if you want customers to actually see it.
Your target market is out there, but they’re more distracted than ever. Here are a few ways to cut through the noise and resonate with customers.
1. Be Social
Your pay-per-click advertising is an integral part of your social media campaign, but the reality is that it’s just another ad.
Use social media the way it was designed: as a platform for conversation.
Don’t just use it to ask questions – reach out to consumers.
It’s easy, you can try:
- Searching for keywords and reaching out
- Commenting on customers’ posts
- Liking customers posts
- Sending DMs
Is it time-consuming? Yes. But you’re allotted an opportunity to speak directly to your customers in a way that matters to them, and what’s more valuable than that?
2. More Video
Video will make up 80% of all consumer internet traffic in the next five years. If you’re not making video yet, now is the time to sharpen your skills.
Making videos today is a great way to stand out because video is versatile. While content marketing gives your brand a voice, video gives you a physical voice. It’s tangible and gives potential customers something to hold on to.
Some of the anticipated trends in video marketing will transform the way you speak to customers. The impact of virtual reality alone could completely change marketing and sales as a whole because it allows customers to fully immerse themselves in your product before even buying it. Social Media Marketing companies in London are a great resource to speak to!
While VR, 360, and 3D video are still largely exclusive to those with the marketing budget equivalent of the GDP of a small country, it’s time to think about video.
Already, the average organization publishes 18 videos a month – that’s ambitious for even a blog schedule. So, it’s to start creating content that customers don’t just want to watch but makes them want to reach through the screen.
3. Focus on Engagement – Not Follower Counts
Today, a marketer’s success is still ranked mainly by the number of followers they’ve amassed, particularly if your client is still small potatoes and devoid of widespread name recognition.
However, your goal shouldn’t be to have a million or even 100k followers. There’s no point in reaching out into a void of bots or people who follow but don’t care enough about your brand to buy.
Build a social media campaign build on engagement first. Engagement means likes, comments, shares, and views. Create content that makes your followers tag their friends in the comments.
If you can do that, followers will come.
Make Your Next Social Media Campaign Your Best One
Creating a social media campaign that stands out requires you to get back to basics while keeping an eye on the future. Engagement will be vital, and learning how to develop content that grabs customers now will propel you over the top when new technologies like VR video come to the fore.
Are you ready to make your next social media campaign your most visible one yet? Contact SocialMedia Motion today.