If you want your potential customers to find your website, search engine optimization (SEO) is essential. And, if you have a place-based business, you want to make sure that the traffic you are driving to your site is from local users.
Local SEO services can help you identify strategies to attract prospective customers in your area. Google Maps will be an important part of any local SEO strategy. Let’s take a closer look at how Google Maps can help you get more local search results.
Google Business listing is the most important business directory for your business. Google is the world’s largest search engine, and the business listing feature is the primary tool for customers to find local businesses.
Making sure that your business is listed on Google Places will help users to find you. With this listing, you will show up in searches for businesses of your kind in your geographic area.
To make the most use of your Google Business listing, you will want to make sure that the information included on your business page is complete and comprehensive. This will make it more likely that your business will rank in relevant searches. It will also better inform prospective customers that find your business listing.
First, make sure to fill out the business description section. The description should include information on what your business does along with keywords that you want to rank for.
Additionally, you want to include information that customers who find your business listing will want to know. This includes contact information for your website and your phone number.
You should also include logistical information like your address and hours of operation. This will help encourage new foot traffic from users who find you online.
Once you have the basics filled in on your listing, there are some additional pieces you can add to take things to the next level.
For instance, you can add pictures of your business. This can be an important way to give people a reference to help them find your business. It can also be a good way to highlight relevant products that customers might find interesting.
Additionally, Google Business listings have a place for users to offer ratings and reviews. Encourage your customers to review on this listing so that you will have a higher rating when customers search for you on Google.
If you want to drive local traffic to your website, Google Maps needs to be a part of that strategy.
If you’re ready to get started with local SEO services to build your digital strategy, contact us today. We’ll work with you to get the tools you need to raise your rankings and make more money.