There are more than 250 million monthly active users on LinkedIn today. But, while many see the platform as a way to network, it’s also an essential part of any marketing strategy.
Today, many overlook LinkedIn as a part of their social media strategy. Unfortunately, they don’t see the value that the platform has to offer.
With this in mind, here are 4 reasons your business needs a LinkedIn strategy to grow.
1. Increasing Audience Engagement
Creating a LinkedIn business page allows you to grow your social media strategy. But, it also allows you to reach a new audience.
One of the best ways to increase audience engagement is by asking your employees to become brand advocates. Employees and individuals have more LinkedIn connections than businesses have followers.
Encourage your team to add their current employment to their LinkedIn profiles. This will help you expand your audience engagement.
2. Finding Great Talent
Your employees and teams are the most valuable asset that your company has. Without them, you can’t grow your empire. Luckily, LinkedIn is the best place to find talented individuals.
Today, 94% of recruiters vet candidates on LinkedIn. If you create a LinkedIn business page, you’ll be able to find candidates and improve your teams.
3. Creating Valuable Content
You can grow your audience in an organic way with the right content.
LinkedIn is the perfect platform for content as you can create longer posts than on other channels. These blog posts allow you to make a name for yourself within your industry.
If you’re not sure what to post on LinkedIn, worry not. Remember to not overwhelm your audience. Publish regular posts that are engaging and original.
4. Enriching Your Marketing Scheme
To enrich your marketing scheme, you should use LinkedIn ads. Like on other social media platforms, LinkedIn advertising can help you promote sponsored content.
With these ads, you’ll increase your reach and draw in a larger audience.
Additionally, you’ll enrich your marketing scheme, thus growing your online presence further.
How to Create a LinkedIn Strategy
To create a strategy, you must start by creating your own LinkedIn page.
But, rather than racking up connections, use LinkedIn marketing tools to discover new growth opportunities.
Align your social media goals with your business’ SMART objectives. These goals will help you work towards your target.
Also, don’t forget to develop an audience persona. To do this, you must craft the right message from the moment you start creating content.
Keep your target audience in mind as well as any potential employees and candidates. The goal is to create a strategy that meets all your audiences’ needs.
Grow Your Social Media Strategy Through LinkedIn
There are many reasons every business should have a LinkedIn strategy.
LinkedIn, as a social media platform, has its own set of unique benefits. But, above all, creating a presence on a new platform will expand your reach and help you meet your business goals.
If you need help creating a strategy and growing your audience on LinkedIn, contact Social Motion today.
Our team of experts can help by creating valuable content and social media facts for your profiles. Not only this, we can engage your audience with personalized content that will truly resound with them.