January 07 2018

A Guide to Writing Instagram Captions to Boost Engagement

There's a lot that goes into Instagram marketing. You need to make sure your images are high-resolution and your followers will connect with you. But to boost engagement and get more followers, you also need to write amazing captions. Or if you need help, you can always get in touch with us @ SocialMotion Media

Writing a carefully sculpted caption can be difficult. You're not sure how to word your caption and don't know which hashtags to use. Matching the caption to the image can also be difficult. Instagram hashtag analytics can help to uncover great marketing angles to use!

Your captions should be as amazing as your pictures. Before going head first into Instagram marketing, read this guide and write the best Instagram captions.

Using a Call to Action

What's the best way to drive engagement to your posts? Writing a call to action (CTA) entices your followers to perform an action. This could be a like, comment, or even a share.

A CTA is beneficial for anyone, from the social media influencers to the eCommerce businesses.

A good CTA also helps your followers engage with you outside of Instagram. This could be a Facebook page like, a SnapChat follower, or a new website visitor.

The basis of a great CTA is using an 'action' word. These verbs help inspire your followers to act. Use terms such as:

  • Start
  • Stop
  • Join
  • Build
  • Learn
  • Discover

You can also use social media verbs such as:

  • Like
  • Follow
  • Share
  • Comment
  • Use my hashtag

Should you include a CTA in every post? You don't have to. Save your CTA for the posts you specifically want engagement or posts you want to promote.

Use Consistent Voice

Does your brand have a voice?

This is a unique way to word, visualize and write content pertaining to your brand. If your voice is bland, you'll sound like a typical marketing campaign. But if your voice is unique, your followers will connect with you more.

Try and identify your unique voice. When you post on Instagram, use this tone for all captions.

Use Emojis

Who doesn't love emojis? While emojis are fun, they're also useful. They add personality to your Instagram captions.

You can replace whole words with an emoji or add them at the beginning of your caption to draw interest. If you want to avoid emoji overkill, just add one at the end of your caption.

Mention Different Accounts

Do you often collaborate with other brands? If so, always mention them in your caption. This has a few different benefits:

  • Promotes your collaborators
  • Improves your relationship with your collaborators
  • Makes you look more legitimate

When your audience sees you're working with a reputable brand, your legitimacy increases. The best way to showcase this achievement is by tagging these brands in your post.

But make sure their handle is in your caption. If you simply tag them in the photo, your audience may not notice.

Increase Engagement with Instagram Captions

Whether you're promoting a blog or products, it's important to use well-written Instagram captions. The best way to do this is by using your unique branding voice with a powerful CTA. Emojis help to add a little flair to your captions.

And if you partner with other brands, always promote them.

If you need additional help with social media marketing in London? Simply get in touch!


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