More than one billion dollars was spent on Instagram influencers in 2017. Given the fact that each $1 spent on influencer marketing results in $6.50 in revenue, don’t you want to find your share of the results?
You know influencers can help take your brand to the next level, but how do you find them?
Read this guide to learn how to find Instagram influencers.
How to Find Instagram Influencers
Instagram influencers are power users who are an “authoritative voice” to your potential customers. While consumers tend to discredit advertising, the amplified trust of peer recommendations gets results. Getting the right Instagram influencers to persuade consumers can drastically work in your favor when correctly executed.
Reputation plays a key role in consumer decisions. 71 percent of consumers are more likely to make a purchase based on a social media reference. You want to find the storytellers most likely to engage and connect with your future buyers.
Know Your Core Demographic
Your Instagram influencers are great at visually speaking to their core audience. Your best social storytellers are the ones that already share content similar to your brand. If you sell chili pepper, you probably want foodies, home cooks, and chefs.
You want your brand to be organically connected to the same circle so it doesn’t seem like a stretch or fake when influencers include your brand. Your outreach and content is part of a conversation, not an interruption. You need to know who your buyer is, and select influencers who already attract them.
What Type of Influencer?
For your desired result (more future sales) you need word-of-mouth, but which kind of influencer do you need?
- A celebrity with 1,000,000+ followers (most visibility, but least authenticity)
- A power influencer with more than 50,000 followers who puts out content and collects likes, but is not able to maintain comment conversations and personal engagement
- A micro leader with fewer than 50,000 followers who regularly delivers varied content and who maintains many likes, shares and comment conversations (most authentic, but smallest reach)
Influencers build relationships over time with their followers (your prospective consumers.) Depending on your strategy and budget, how to find Instagram influencers may be as simple as finding the photo stories you like and starting a conversation.
Keep It Real
Selena Gomez has 130 million Instagram followers. While any visual media with her has buzz, results outside her expertise are questionable. How many of her female teen followers would be interested in power tools, for example? On the other hand, Selena’s July 24 sweatsuit was a sellout for Dream Scene last year.
For our hypothetical chili pepper product, searching out an influencer like Haitian Food Network personality Manouschka Guerrier and her 4,500 followers is a great matchup. She loves spicy (Haitian), her photos are dominated by food, her Instagram captions are engaging and her followers are influential cooks and chefs and she maintains conversations with them.
Take Your Brand to the Next Level
Find Instagram Influencers and start having a visual interactive conversation with prospective buyers. Use the power of peer recommendation to drive your brand engagement and future sales.
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