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So you want YouTube personalities to feature your products and promote your business. First of all, yes! This is such a wise decision. Second, you need to keep reading because it might not be as easy as you might think it is.
In this post, we are going to take a look at how you can market your product via YouTube, how to contact a YouTuber, and how to make your brand go viral using other people’s virality.
Research YouTube Personalities
This is the very first step. You need to be familiar with YouTubers, their content and their engagement rates.
The first thing you want to do is take an extensive look at their content. Would you see your brand in a channel of this genre? Is their content valuable and professional enough?
Also, you need to take a look at their subscribers and see how many of those people interact with their videos. Check how many viewers comment and share their videos and see if working with them is worth it.
However, most professional YouTubers will be happy to share their analytics for your convenience.
Social Media Following
Influencer marketing is not only limited to a YouTube channel or a blog. People who are popular on one platform are usually popular on other platforms as well. Yes, we are talking about social media.
Take a look at their accounts and see how many followers they have and what type of content they post.
Again, you need to take into consideration their engagement rate. If a YouTuber has 100K followers, for example, and they only get a couple of thousands of likes, you should not bother.
After You Have Found Your YouTube Influencer
Congratulations! You have found the best fit for your brand and you are ready to create your next, big marketing campaign. Do not try to reach out via Instagram or Facebook. Every professional YouTuber includes their e-mail address in the description box below the video.
But how do you start? What are the terms you need to set after you pair with a creator?
There some steps you need to follow. Keep reading to find out more!
1. Determine Where and How The YouTuber Will Show Your Product
There are many different ways creators promote products. It can be a whole video dedicated to your brand, a mention at the beginning or at the end of the video, or even just a simple product placement.
You have to ask for their prices and see what best fits your needs and budget.
2. Talk About Linking To Your Online Store
Most YouTubers include a link to their sponsor’s online store in their video description. However, the possibilities do not stop there.
After the creator has published the video, you ask them to post an Instagram story or a tweet about your brand and put the link right there.
This use of multiple channels might be a little hard to monitor, but you can always ask the YouTuber to give you a detailed analysis after the campaign is over.
3. Offer a Special Deal for Viewers or a Giveaway
Talk with your creator and ask if they would like a promo code or some freebies provided by your brand to their viewers. Their answer will most likely be positive.
What you are going to offer depends totally on you but it will create a great relationship both with the creator and their viewers.
4. Ask To Target Your Presence
When YouTubers upload a video, they usually put some tags attached to it. Ask them to include your brand name in those tags so more and more users can find you in the future.
Final Thoughts
Influencer marketing is here to stay. People tend to trust YouTube personalities or Instagram influencers when they are looking for new products. Sometimes, however, it can be a real struggle.
If you’d like some assistance on how to sell products via YouTube, we are here for you! Get in touch today and take your YouTube promotion strategy to the next level!
