In the digital age, everything runs through the Internet. For businesses, the Internet represents the best way for customers to interact with their brand.
But that won’t happen if you’re stuck on page 22 of Google’s search results.
If you have this problem, you need some SEO help. Fortunately, you have some options: do it yourself or hire SEO services.
The best bet is to go with the experts, but you don’t want to call a random company from the yellow pages.
We’re going to show you what you need to know before you hire outside help.
They should give you this one up front, but it doesn’t hurt to ask questions. See what kind of SEO work they plan to do: technical, off-page, or on-page.
Technical SEO focuses on the nuts and bolts of your website, testing how fast search engine crawlers can index your content.
Off-page SEO deals with inbound links to your website. Having natural, authoritative links puts you on Google’s good side, boosting your rankings.
On-page SEO refers to the content of the site itself–blog posts, keywords, PPC. It ensures a positive user experience.
Together, these SEO facets lead to better page rankings; they’re almost like a holy trinity. The best SEO services perform all three.
Here’s where you separate the legit professionals from the salesmen. No one can guarantee your business a #1 ranking because no one knows Google’s exact algorithm.
If someone offers you a guarantee, hang up the phone; they’re lying to you.
Most professionals measure success by setting goals–improved ranking, increased interactions, click through rates, etc.
Ask how they report their results. Many of the best companies provide monthly statements recording changes made to your website and the results they achieved.
Most of these reports will be automated, but they’ll combine several SEO metrics to let you know your site’s progress.
Pricing SEO services gets a bit tricky. What you need determines what you’ll pay.
The most common payment model is a monthly retainer. You pay a set amount–anywhere from $750-$5,000–depending on the size of your company and what services you require.
You can also pay by the hour. Freelancers favor this model most, but some SEO companies use it too, charging anywhere from $76 to $200 an hour. Again, it all depends on what you need.
Once you have a price worked out, ask the prospective company how to make your payments.
Freelancers may want their money immediately, but a company might be more flexible.
Hiring an SEO company is like finding a good mechanic. You have to trust they know what they’re talking about; that they won’t rip you off.
Who can meet those qualifications?
We can. At WebMotion Media, we make the most beautiful websites, designed to draw in organic and paid traffic. Our engaging animation videos will help your company stand out from the crowd.
What are you waiting for? Contact us today and let us tell the story of your business.
We can’t wait to hear from you.