June 07 2018

Current Trends in Social Media Advertising in 2018

Social media marketing has taken the world by storm. With the majority of people using social media platforms throughout their day on a consistent basis, the race to find newer, better methods of advertising has sped up considerably.

As the apps update, so do current trends in advertising. The idea is to utilize the latest features of apps to showcase your products in a trendy way.

Now, since apps update almost every week with something new and improved, it is vital to stay on top of current trends. Make sure your products are keeping up with the forefront of the advertising battle.

We are here today to list the current trends of 2018 so you don't have to scour the internet to find them.

Let's talk about that.

Current Trends 2018

Lately, the main trend that doesn't seem to be going anywhere anytime soon is ephemeral content.

Ephemeral content is content that lasts for a short time, like limited edition merchandise, but with an advertisement instead.

With Facebook and Instagram following Snapchat's "story" mode, the idea of having an advertisement last no longer than 24 hours has become more and more popular.

When people process ephemeral content, it happens fast. They can consume mass amounts of advertising that subconsciously sticks in their heads.

Think of Supreme and their limited drops. It creates an element of exclusivity when the amount of time a product is showcased has a strict time limit.

Another top trend that is in fact only increasing success and marketing is using Instagram influencers.

The way the influencer advertising works is you have your marketing team find a few people who are steadily gaining followers on social media and have a very loyal follower base.

You pay them to promote your products, but it needs to look like natural advertising. You have them take a photo with it as a part of their own lifestyle. This sells their followers on the idea that if this great influencer uses that product, they must as well.

The third major current trend, which is a big step up technologically, is augmented reality. Augmented reality is a camera feature that lets the user simulate using your product through their camera lens.

Ikea has used it, as have a handful of clothing companies. It is proving more effective with kicking sales up a notch than catalogs ever could.

Using the Tools Wisely

Since advertising is all over the place, it is important to use these current trends in advertising in a wise fashion.

Develop your brand so it is distinct and true to you. Make sure you have a team that is devoted to finding great influencers and keeping your advertisements up to date and in the eye of the people.

With new technology and the internet, it is possible to have your products reach practically anywhere. Just follow the trends, and you'll be in good business.

For more information or more advertising tips and tricks, check us out here.


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