SEO doesn’t have to be a headache if you know how to navigate it the right way. Here are 4 key SEO solutions to help drive traffic to your site.
About 70% of the time, internet users won’t even venture past the first page of Google when conducting an online search.
As a result, small businesses are scratching and clawing to stake their claim near the top of Google’s SERPs. In fact, market researchers predict that SEO-related spending in the US will reach an annual figure of $80 billion within the next two years.
But you don’t have to break the bank in order to start bolstering your SEO efforts. Let’s take a look at 4 can’t-miss SEO solutions that you can try today.
1. Optimizing Your Blog Posts
If you don’t want to let all the time you spent on keyword research go to waste, keep this in mind: never limit your keywords to the title of your article.
While keyword stuffing is counterproductive, you still need to incorporate the keyword into the body of your blog post. Just make sure it fits naturally and doesn’t hinder the quality of the content.
Also, include the keyword in the intro section of the blog post and at least one heading. And don’t forget about doing the same with your SEO title and description.
Finally, add your keyword into the ALT text of your image. But avoid keyword stuffing here as well, and use different ALT tags for each image on the page.
2. Utilizing Pillar Pages
Many small businesses produce multiple articles that target the same keywords over and over again.
However, there’s a much more efficient (and SEO-friendly) way to create content: topic clusters.
To make a topic cluster, start by writing a 2000-word article that fully covers the basics of a topic. This will serve as your pillar page. On that page, you can then link to several cluster blog posts, where you expound further on the topic.
In-depth 2000-word articles rank much higher on Google than shorter ones. Search engines prefer these pages because they provide higher quality answers. And by using a pillar page, you keep everything organized, making it even easier for visitors to find what they need.
Remember to link back to the pillar page. If one of the cluster blog posts go up in rank, the whole topic should get an SEO boost too.
3. Making Your Site More Mobile-Friendly
Nowadays, the majority of online searches come from phones and tablets. And if your site doesn’t finish loading within 3 seconds, those mobile users are hightailing it out of there. This increases your bounce rate, which signals to search engines that your site is of low quality.
Using smaller file sizes and switching to responsive web design will improve the mobile experience on your site. But there are a few other steps you can take to convince mobile visitors to stick around.
For starters, focus on making your content easy to scan and consume. Use a readable font, and choose colors that contrast well with the background.
You also need to keep your paragraphs brief and give visitors plenty of white space to rest their eyes.
4. Live Streaming Video
You may think you’ve tried every avenue to boost your search engine traffic. You’ve done everything from setting up your to Google Business listing to PPC marketing.
But have you given live video a go?
If not, maybe the fact that Facebook Live videos get six times more interactions than standard videos on the platform will encourage you to do so.
Plus, YouTube and Facebook do their darndest to promote live content. So this gives you a chance to stand out.
Here are a few live streaming ideas to help get you started:
- Q&A sessions
- Behind-the-scenes tours
- Live conferences
- How-to videos
While streaming, engage with viewers in the chat and advise them to visit your site. And after the stream ends, add a few links to relevant landing pages and blog posts in the video description.
Finding More SEO Solutions
The 4 SEO solutions mentioned above will attract more search engine traffic to your site. But as with any other SEO approach, you’ll to be patient in order to see notable results.
Need a helping hand with your SEO efforts? If so, reach out to us today so we can guide you in the right direction!