Knowing how to increase web traffic isn’t as simple as it was a few years ago. In the mid-2000s, you simply had to create some content and share it on the newly emerging Facebook, Twitter, or Pinterest to rapturous praise from your audience.
Things are no longer so cut-and-dried. There are ways to get your website found and noticed, luckily.
Mashable was able to gain more traffic with one blog post than 87 posts from 2013 put together. Another Japanese blog was able to attain 1.4 million visitors in six months despite the owner not speaking Japanese.
The Internet remains as powerful and influential as ever, if not more so.
Here are some ways to help you increase website traffic.
The Internet changes at the speed of thought. Every day, there are new tools to help us become more efficient business and website owners.
It seems there is an endless array of new trends and techniques to keep up with. It’s no wonder why digital marketers are trying to find the latest fad to help them increase web traffic.
Driving web traffic involves time-honored techniques like consistency and deep knowledge. It also involves knowing your customers. It’s basically just good marketing, delighting your customer so they will come back for more.
Here are some time-honored techniques to help you increase website traffic.
You don’t need to reinvent the wheel every time you want to write a blog post. The Skyscraper Technique was pioneered by Brian Dean to help content creators expand on what’s already out there. The premise is simple:
This is a quick, surefire way to become a thought leader in your industry. People will be sharing and linking to your content before you know it.
The Internet gives powerful digital marketing tools to small- and medium-sized business owners.
In the old days, only massive companies had access to marketing techniques like A/B testing. These days, we can see what’s working and figure out how to do it ourselves.
SEMRush offers a tool to quickly see the highest-ranking websites on a given topic. You’ll have endless ideas for new content to provide value to your customers.
You can even get a glimpse of their content strategy. Pay attention to the times and days of the week they’re publishing – if that information’s available.
The buying cycle is longer than ever before. Consumers research everything before making a purchase.
Capture your audience early on in their buying cycle, and your name will spring to mind when they’re ready to buy.
If you offer a product, think about some terms someone might look up at the beginning of their search. For a service, imagine they’re just beginning to notice an issue.
Create content for every stage of the buyer’s cycle. It will help your SEM, and your customers are likely to thank you by sharing your content.
These are merely three out of the millions of ways to build your web presence. There are no easy answers or quick fixes. Knowing your business and your customers are the most important thing and bring real value to their lives.
The Internet levels the playing field for business owners and digital marketers. Want to find out how to compete against the majors (and win)?
Check out our complete list of services and get started today! We’ll show you how to increase website traffic and much more!