Video is more popular on the internet than ever. Each day, over 1 billion hours of content are watched on YouTube alone.
There are all sorts of SEO hacks you can use to boost traffic. But video can also boost your ranking in the search engine results.
Placing random videos on your website won’t cut it though. You need to work to make sure that video helps with your SEO.
Read on for the three things to know about search engine optimization and video, and how to get great results.
At the heart of SEO is the idea that quality content will rank higher in search results.
There are a number of different ways in which search engines look for “quality” content. Keywords are a well known criteria, but the type of media on your pages also has an impact.
By using a mixture of text, images, and video, you are able to show Google and other search engines that your content is valuable and variable.
To get the most out of this, make sure that you SEO optimize your videos as well as the rest of your site. Make sure you research your keywords and then include them in your video metadata.
Although 60% of people would rather watch a video than read a block of text, it is still a good idea to include a transcript of your video.
Not only does this make your content accessible to anyone that is unable to watch the video, but it also helps your SEO.
A transcript allows you to easily place contextual keywords into your page. As search engines scan for keywords, naturally occurring keywords here will boost your ranking. The long-form sentences will also boost your chance of exact matches in searches, further improving your search results.
If you are using a third-party host for your videos, you can use this to create backlinks to your site.
Backlinks are a key component of SEO. Links to your website from “quality” websites will help to boost your search engine rankings.
Using a “quality” third party video host creates the perfect contextual backdrop for these links. For example, using Youtube would give you the opportunity to place a link to your website from your YouTube Channel profile. Each individual video you post can also contain a contextualized link to your website.
If that isn’t enough to sway you, there are other benefits to using a third party. You also get to save bandwidth, hosting space and the effort of setting up your own video player.
As you can see, search engine optimization and video go hand in hand. Video can be used to boost the “quality” of your website, as well as opening up more opportunities to improve your SEO.
If you want to enhance your website with video, then contact us at WebMotion. We pride ourselves in creating effective and engaging videos to help you improve your website ranking, convert visitors, and communicate your brand.