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April 2021

Write for us – Guest Post on web development and digital marketing blog

We welcome new worksmiths to write for us. We are always looking for great writers to provide guest posts for our audience. Reporting on the top news in web development and digital marketing news for over 5 years.
Write for us: Guest writers are welcome to contact us for any contributions or guest post requests for our social media blog:

10 Reasons Why You Need to Take Your Business Online in 2021

A common question traditional “brick and mortar” business owners ask nowadays is: Why should I take my “brick and mortar” company online?
First of all, let’s clarify a few things. A “traditional company” is one that has a physical location and sells its products either face-to-face, by phone, or via mail; essentially a bricks-and-mortar business. The business may or may not have walk-in customers. Basically, it is an e-commerce company that does not sell its products exclusively online.
There are a […]

January 2019

5 Undeniable Ways that Video Improves Your SEO Rankings

If you’re not using video to improve your SEO ranking, you’re missing out on a huge market. Here are 5 reasons websites with video do better than those without!
It’s a well-known truism that content is king. If that’s the case, then video content ranks higher than royalty.
The shift towards video content online has completely redefined the world of digital marketing, with a whopping 74% of all internet traffic now being made up of video on websites. So why is this shift […]

5 Content Marketing Tips That Will Help You Win in 2019

Are you a business owner looking to improve their online presence? How can you get more traffic and sales into the new year? Try these content marketing tips!
Content Marketing should be at the center of your 2019 business marketing plan. It is the one marketing strategy that builds brand awareness; generate new customers, and increase sales and bottom line revenue.
Best of all, content marketing is 62% cheaper than outbound marketing. It can also generate up to three times more leads […]

November 2018

benefits of blogging

5 Benefits of Blogging that Make It a Must for Your SEO Strategy

The benefits of blogging are numerous. However, these 5 are essential to SEO and building your organic traffic. Read on to find out why.
Do you own your own business? Are you looking for ways to drive traffic to your website?
As a business owner, you want to get more traffic to your site because that can increase sales. A blog is a great way to increase organic traffic. Over 400 million people are reading blogs each month! Check out five benefits of […]

Meta Text

The Power of Meta Text: How to Boost Your SEO Using Meta Descriptions

When it comes to SEO, one of the most common best practices is optimizing your meta text, including descriptions and titles. Read on to learn how this works.
Search for your site on Google.
How does the search engine display your site?
If the headline or text snippet seem irrelevant, it’s time to improve your meta text.
Many site owners stopped caring about meta data, which is the information displayed in the search results. They relegate it to the archives of ancient SEO tactics. […]

October 2018

5 Telltale Signs You Need to Fire Your SEO Specialist

Is your SEO specialist not doing the job you hired them to do? Read on to learn 5 telltale signs you need to fire your SEO specialist.
Over 414,000 businesses opened up in the United Kingdom in 2016.
As a business owner in the U.K., you know how stiff competition can be. To make sure you compete, you hired an SEO specialist to get an online advantage.
But you’ve been paying your company, and it seems that they continue to fail you. You may […]

SEO vs PPC: What’s the Difference?

SEO vs PPC: What’s the difference, exactly? You’ve heard about both, but which one does your business actually need? Read on to learn more.
If you want to boost website traffic to your site by utilizing search engine results, you have two options:

Pay-per-click (PPC)
Search engine optimization (SEO)

This begs the question: SEO vs PPC, which one’s better? Let’s dive into this in greater detail!
What’s the Difference?
SEO is where you focus on optimizing your site to rank higher in search engine results, organically.
There are many […]

September 2018

How to Create a URL That Is SEO-Friendly

A URL is your website’s first impression on the customer, so make it count! Learn more about how to create a URL that is SEO-friendly so you can get started now
Anyone doubting the importance of search engine optimization (SEO) would do well to remember that one-third of users select the first organic link on Google. Furthermore, fewer than 10% navigate to the second page of Google’s search engine results.
There are many different components to boosting your search engine display rankings. Besides […]

Slugs for SEO: How to Optimize Them Correctly

Slugs are very important for SEO and shouldn’t be taken lightly! Check out this guide to help you learn how to optimize your slugs correctly today!
In the world of SEO, small changes often lead to big improvements in the search engine rankings.
Nowhere is this truer than it is with the slug. It only takes a few seconds to optimize a slug, yet the impact it can have on your site’s traffic and rankings can be significant.
But what is a […]

What Are Backlinks and Why Are They Important?

Backlinks play an important role in your website’s Google rank, but why? Read more and learn exactly what are backlinks and why they are so important!
Learning search engine optimization can be complicated for an amateur.
When you’re looking into what you need to do in order to rank on Google there are a ton of factors which you’ll learn about.
Anyone who’s spent time trying to learn has come across the word backlinks.
What are backlinks? What are they used for? Why […]

What’s a Good Bounce Rate in Google Analytics?

A low bounce rate is what every person wants for their website. Read more and learn exactly what’s a good bounce rate according to Google analytics standards.
What’s a good bounce rate? Is there even such a thing? A common SEO rule of thumb is that high bounce rates are bad and low ones are good.
That’s true. Sort of. Different industries have different rates. Numbers that seem high may not necessarily be cause for alarm.
But what determines bounce rate? Why […]


How to Increase Revenue from Organic Search Traffic

SEO can do a lot for your business. It can raise awareness about your brand, and drive traffic to your website. Those are great things, but you also want to increase your bottom line, too. Check how to increase revenue from search traffic.
During the first quarter of 2018, only 2.59% of e-commerce website visits led to purchases. That figure is down from 3.02% during the previous quarter.
That number is depressingly low. Luckily, you can learn how to increase revenue on […]

Business, Technology, Internet and network concept. Young busine

3 Metrics to Measure ROI for SEO Campaigns

SEO campaigns should be an important part of your business’s marketing strategy. But how do you know they’re working? Check out these 3 metrics to measure ROI.
Over 90% of users choose a link from the first page of a Google search engine results page. If your digital marketing strategy doesn’t include SEO campaigns, you’re losing out to your competitors.
That said, hiring an SEO expert for your marketing team isn’t cheap. And an SEO management firm is even more expensive. As a […]

August 2018

Businessman presses button video marketing on virtual screens. B

3 Things You Need to Know About Search Engine Optimization and Video

Can video help improve your SEO? It can, if you do it right. Check out this article for what you need to know about search engine optimization and video to get great results.
Video is more popular on the internet than ever. Each day, over 1 billion hours of content are watched on YouTube alone.
There are all sorts of SEO hacks you can use to boost traffic. But video can also boost your ranking in the search engine results.
Placing random videos on your […]

How to Use Local Directories to Boost SEO

How to Use Local Directories to Boost SEO

Do you want your website to be found online? Of course, you do! Having your business listed in local directories can get your business found and boost search results. Read this article to find out how.
In order for businesses to compete online, they must keep up with the ever-changing world of Search Engine Optimization.
Local SEO initiatives are now crucial for businesses that need to attract new customers in their area. One of the best tactics for strengthening your online presence […]

How SEO Outsourcing Can Benefit Your Business

Sometimes it’s best to leave it to the professionals. If you’re having a hard time with your SEO, click here to learn how SEO outsourcing can benefit your business.
Search Engine Optimization is as confusing as it is necessary.
Whether we like it or not, creating and keeping a strong online presence is vital to running a business nowadays. And doing this is only achievable through SEO.
If you run a business, there’s a good chance you’re already an expert in your field. […]

4 Key SEO Solutions to Help Drive Traffic

SEO doesn’t have to be a headache if you know how to navigate it the right way. Here are 4 key SEO solutions to help drive traffic to your site.
About 70% of the time, internet users won’t even venture past the first page of Google when conducting an online search.
As a result, small businesses are scratching and clawing to stake their claim near the top of Google’s SERPs. In fact, market researchers predict that SEO-related spending in the US will […]

July 2018

5 Signs You Should Invest in Hiring a Local SEO Expert

Are you struggling to achieve the kind of viewership you know your website deserves? Click here for 5 signs you should invest in hiring a local SEO expert.
Is your website viewership on the decline? Are you struggling to convert visitors into customers?
You might be among the many businesses that are falling into common local SEO pitfalls.
Read on for our top 5 signs that you should invest in hiring a local SEO expert to help your business grow.
1. You Don’t […]

June 2018

Top 5 SEO Hacks You Never Knew Existed

Do you want to get ahead of the curve when it comes to getting your website to rank? Here are the top 5 SEO hacks that you never knew existed.
I know what you’re thinking: “Are SEO hacks really worth the bother anymore?”
To answer that question, we need to back up a bit. Not that long ago, aspiring business owners could guarantee a top spot by applying a series of formulaic moves. This worked because SEO was not as dynamic […]

May 2018

SEO and Web Design Marketing: What They Have in Common

When you work on your SEO strategy, web design marketing should also make a big impact. Click here and find out what they have in common.
So what if first impressions of your website are 94% based on its design? What’s that got to do with search engine optimization (SEO)? As it happens, it can have a big impact on SEO.
Web design and SEO might have once been cousins by marriage twice removed, but now they’re more like a couple. […]

March 2018

5 Signs That You Need SEO Help

Chances are, you might need help making the most out of SEO. Here are some signs that you need SEO help and should turn to a consultant.
Search Engine Optimization (SEO) is the long-term solution to increase web traffic, improve your brand’s credibility, and keep your website at the top of the search rankings.
Our dynamic digital landscape means we could all use a little SEO help from time to time
Think your business may be falling into an SEO slump? Check […]

How SEO Companies Use Keyword Research

Do you want to know the secrets from the top SEO companies? Find out how they do keyword research.
91.5% of the average traffic share goes to the organic first page results on Google. Ranking well has never been more important. The top SEO companies know this and they know that good SEO starts with savvy keyword research.
But how do SEO gurus approach keyword research? Here’s a rundown of where they start and what tools they use.
Identify Niche Topics
Targeting niche […]


More views for your video

Have you recently had a video produced?
Were you wishing for a few more people to view your video and learn about your business and brand?
Then Youtube SEO is the answer.
If you have ever carried out SEO work before, you will know that it is very timeconsuming, unpredictable, and costly – all whilst running the risk of having your site being hit with a Google update, and your hard-earned rankings plumetting.
Video SEO can offer everything that traditional SEO cannot. It […]

How Google Maps Helps Local SEO

How Local SEO Services Improve Your Google Maps Results
Need to improve your visibility on Google Maps? Here what local SEO services can do for you!
Did you know that search drives more than half of all website traffic? Organic web search is the most important source of traffic and far outpaces other sources like social media or advertising.
If you want your potential customers to find your website, search engine optimization (SEO) is essential. And, if you have a place-based business, […]

February 2018

3 Types of On Page SEO Services

On Page SEO services help optimize your existing website content, making for a better user experience. Discover some tips of how to improve yours today.
As traditional marketing methods phase out, businesses are investing more in search engine optimization.
SEO requires a lot of work. The most important part of this work – what you do on your own website and pages – is called on page SEO.
Many small businesses don’t think they have the time or expertise to optimize their […]

The Most Important Qualities of Cheap SEO Packages

What You Should Find in Cheap SEO Packages
Are you looking for cheap SEO packages? Here are a few important qualities to look for.
Google performs over 100 billion searches a month. With numbers like that, ensuring your website has all it’s SEO ducks in a row is more important than ever. There are thousands of SEO packages on the market but not all of them are within a new or small business’ budget range.
Luckily there are affordable SEO packages out […]

5 Must-Know Local SEO Tips

If you want your company to dominate local search, then you can’t miss this article. Here you’ll find 5 must-know local SEO tips.
Search engine optimization has become an essential tool for creating awareness for your business. Earning a high-ranking spot on the search engine response page grants you a massive audience for those looking for your services.
Even more essential is to target potential clients based on geography. Refining your local SEO ensures that you reach the audience nearby.
This follows […]

4 SEO Tactics for Improving Your Organic Web Traffic

A good web traffic generator service improves your website SEO content. Discover the tactics you can use to boost your SEO and get more web visits.
There is a lot of static and noise in the world of SEO these days. Some of it can be a total waste of time, but some of it can be a real web traffic generator if used correctly.
You want to focus on trends, not fads. A trend is something that indicates a shift […]

January 2018

3 Types of Off-Page SEO Strategies

Off-page SEO strategies are one way to improve your website ranking in Google. Learn more by reading this article on types of off-page strategies.
If you’re new to the world and intricacies of SEO, it may seem a little overwhelming. While there are some basic principles to remember, there are hundreds of factors that make up successful SEO strategy.
The key to nailing your website’s SEO success is to nail the basics.
You may have already heard about on-page SEO tactics. But […]

4 Tips for Taking Advantage of Local Search

What influences Google’s local search rankings? Check out these tips to ensure you’re taking full advantage of local search.
We understand how frustrating dealing with all the Google SEO madness can be.
The world of SEO is so big that getting lost in it sounds more than possible. Luckily, we can help you navigate through this confusing world.
In this post, we’ll guide you through the land of local search and how to make it work for you.
How Is Local Search Different […]

December 2017

How Does PPC Work?

How does PPC work? If you want to learn more about pay-per-click, then don’t miss this article. Here you’ll discover essential information about how PPC works.
PPC marketing has many advantages – it surfaces your business quickly in search engines, delivering fast leads and fast sales. The return on investment from a PPC campaign can be huge.
But how does PPC work?
This guide runs through all the basics of a PPC campaign, from bidding and budgeting to bringing home the bacon.
How […]

What to Know Before Hiring SEO Services

If you’re thinking of hiring SEO services, you should know what to expect. Click here to discover everything you need to know before hiring SEO services.
In the digital age, everything runs through the Internet. For businesses, the Internet represents the best way for customers to interact with their brand.
But that won’t happen if you’re stuck on page 22 of Google’s search results.
If you have this problem, you need some SEO help. Fortunately, you have some options: do it yourself […]

November 2017

3 Reasons You Need an SEO Consultant

Are you lost on SEO and don’t really know where to start?
Here are some reasons to consider reaching out to an SEO consultant for help.
There’s a reason why 66% of marketers say SEO will play a big role in their future inbound marketing projects. It’s an effective tool for generating hot new leads and boosting revenue.
The ROI alone makes it worthy of any business’s attention. However, if you’re ignoring search engine optimization for whatever reasons, it’s time to stop.
Without […]

seo or ppc

SEO and PPC – Two Sides to the Same Coin

I love when I come across things that are equal, but opposite. A video went viral recently showing a series of words that are their own antonym (e.g. an oversight happens when you lack oversight. If someone left a place, they aren’t left in that place.). Then of course there is chirality, whereby particles that exhibit left handedness or right handedness and are mirror images of each other (learned about that watching Breaking Bad). I’ve always referred to SEO […]

October 2017

5 Tips to Improve Your Organic Search Traffic

When it comes to improving SEO, understanding organic search traffic is key. Here are some tips to help you improve it in a matter of no time.
In need of some more clicks?
Getting eyes on your website can be tricky for those who don’t know much about search engine optimization (SEO). One of the most important elements of any SEO campaign is boosting organic search numbers.
Organic searches are what they sound like: searches that people plug into engines like Google […]

3 Ways to Increase Website Traffic

Increase Website Traffic with These Strategies
Need to increase website traffic? Follow these 3 strategies.
Knowing how to increase web traffic isn’t as simple as it was a few years ago. In the mid-2000s, you simply had to create some content and share it on the newly emerging Facebook, Twitter, or Pinterest to rapturous praise from your audience.
Things are no longer so cut-and-dried. There are ways to get your website found and noticed, luckily.
Mashable was able to gain more traffic with […]

August 2017

Content Strategy: Definitions, Uses and Metrics

Content consists of all the written, visual and voiced materials – website pages, videos, blog articles, brochures, podcasts, social interactions and emails – associated with a business, non-profit organization or service provider. What the organization does with those materials is its content strategy. The most effective strategy is in place before the content is even created because it helps you determine what kind of materials you need.
Creating a Custom Content Strategy
Developing a specific strategy that applies to all of […]