Animated videos for business have been emerging as the latest and most desirable form of marketing in 2014. People browsing the internet often are overwhelmed by the shear volume of information that is avaliable. Which is great, but if you are simply looking to find a service, or research a company, then if all websites have pages and pages of relevant content – how do you choose who to use? Well, imagine if you had found 3 businesses that offer the services you are looking for. All of them had websites that you could find on Google, but one had a engaging and imformative video on their homepage explaining exactly why they are the best fit for your business… which company would you choose?
Good explainer videos (and there are many bad examples out there) can prompt emotions and have the abilitiy to both engage and influence your viewers. This can help to tip the scales in your favour Vs your competitiors. You can take you time to explain in simple terms why you are the best in the industry, and communicate any offers or messages to potential clients.