When faced with a huge block of text, many readers immediately zone out and their eyes glaze over. It is difficult for them to focus on what you are trying to tell them and get to the bottom of the page. Animated explainer videos keep visitors to your website engaged in the message you are trying to share with them.

The animation provided on animated explainer videos is a fun and entertaining way to deliver a message to visitors to your website. This is likely to keep them watching until the end, and the animation also provides a visual component to go along with the text or speech in the video that makes it a lot less boring to take in the information.

Because animated explainer videos are such a unique and creative way of getting a message across, they are likely to help your business stand out from the competition in your niche. Having such a video on your website is likely to make you memorable, and provide your business and your website with an air of professionalism that might have otherwise not been there. Because it is still relatively uncommon to see animated explainer videos delivering customers with a message regarding what a business is all about, this will certainly give you an edge over the competition and keep you in the forefront of potential customers’ and clients’ minds.

Because the message you are trying to deliver is paired with a unique and entertaining visual component, this makes viewers of the video more likely to retain the information you are giving them and more likely to remember the message you were trying to deliver. Additionally, it also makes your message easier to understand. Because the text or voiceover is paired with an animated visual, comprehension and retention is increased in viewers, so viewers, so you are more likely to gain a new customer or client.