If you think you’re the only company of your kind on the internet, you’re probably wrong. You may have invested large amounts of money and extensive time developing a beautifully crafted website to present your business to the world, but what is it all for if no one ever sees it? No matter how awesome the content or unique the concept, the internet is a vast place, and it’s easy for incredible sites to get lost in the sea of millions. Despite the competition, there are ways to get the online attention for which you’ve worked so tirelessly. What you need is the help of a professional SEO company.

SEO 101

What is an SEO company? SEO is short for Search Engine Optimisation. Basically, this means the process of knowing how search engines—like Google or Yahoo—function and pull all the right strings within the complex online systems to place a specific site at the top of relevant search results. There are a number of ways to improve a site’s chance of being ranked in a high spot in search results, and an SEO company’s primary function is to use their wealth of understanding and skill to shape the traffic towards a site in a way that reflects positively on the legitimacy of that site. Let’s take a look at some of the specific methods these companies utilise to score those dream slots.

Keyword Research and Implementation

One of the most useful tools when trying to draw more attention to a site is being able to identify keywords and then knowing how to use them. If your site revolves around reviewing movies, it would naturally lead you to believe some of the keywords would be “movie” and “review”. But many times, there are other surprising words that people may search when looking for quality movie review! It is the job of an SEO company to understand the algorithms of how these search engines work and help to mould your website content and the language you use to satisfy the requirements for the most useful keywords. While this sounds basic in theory, it’s actually a very involved process, and it takes a skilled SEO company to guide businesses through the process successfully.

Off-Site Optimisation

Another key component to scoring those sought-after result placements is what kind of traffic is being sent to your site. While in some realms any attention may be good attention, in the SEO world, that’s not always the case. When search engines are choosing which results to display first, they factor into the equation the links to a site from outside sources. But it matters what types of sites are posting links to your webpage, because a major player like Google has intelligent algorithms to determine which links come from reputable sources and which ones are just trying to trick the system. A smart SEO company will design traffic towards your site in a way that focuses on quality of links over quantity. There’s a lot that goes into SEO, and the effort of SEO companies is constantly determining the content that people access. If you’re a business owner or have a site that could use some attention, the expertise of a respectable SEO company like WebMotion Media may be just the thing you’re missing.