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  • SEO Consultants in Portsmouth, Hampshire
  • 5 Tips to Improve Your Organic Search Traffic

    When it comes to improving SEO, understanding organic search traffic is key. Here are some tips to help you improve it in a matter of no time.

    In need of some more clicks?

    Getting eyes on your website can be tricky for those who don't know much about search engine optimization (SEO). One of the most important elements of any SEO campaign is boosting organic search numbers.

    Organic searches are what they sound like: searches that people plug into engines like Google that take them to your website. Given the high number of Google searches that are constantly happening, boosting the odds of someone ending up at your website might sound tricky.

    Luckily, there are several ways you can do it organically. Here are five.

    1. Use Keywords

    How searches work on the internet is now understood from a perspective that's almost scientific. It's now not only possible but necessary to keep track of the keywords that people are plugging into engines.

    Services like SEMrush allow you to know exactly what terms are being searched, and at what pace. If your website sells sneakers, for instance, customers could be searching "sneakers," "new sneakers," "comfortable sneakers" or anything in between.

    If you track keywords, their search will already be on your site.

    2. Track Your Searches

    This is a no-brainer that sometimes gets tossed to the side: you need to track your searches to make sure that your organic search boosts are working.

    One of the best ways to do that is through Google Analytics. It will allow you to track the connection between your SEO efforts and page views. That will help you know when to stick to the formula or make changes.

    3. Be a User-Friendly Website

    One of the most important changes you can make to your website is to make it more appealing to users. The most important way you can boost your organic search numbers is to get more page visits.

    Everytime that one user clicks from one page on your site to another, your page visits increase. That means you want a website that is easily navigated by users. And, it helps if they're interested in what they find.

    4. Make Engaging Content

    You know better than anyone else that your product is exciting. Now it's time to prove it.

    There are many ways to make your content exciting, from videos to listicles to fun stories. It's up to you to follow your instinct and show the world why you're elite.

    5. Get on Social Media

    There are over two billion users on Facebook nowadays. Your future website visitors will likely be on that site, along with other social media platforms.

    So, it makes sense that you should have a presence on those sites. By creating more traffic to your website, you'll boost your rank in search engines like Google.

    Voila--improved organic search numbers.

    It's Time to Improve Your Organic Search Traffic

    With these tips, you're more prepared than ever to get more people looking at your website. Organic searches are free, meaning you shouldn't need to pay for

    But those same visitors will end up showing interest in your product or service. And they'll end up giving you some cash. It's a win-win.

    Interested in getting that organic boost? Reach out to our team today. We'll get you started.

    Go for it!

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