Chances are, you might need help making the most out of SEO. Here are some signs that you need SEO help and should turn to a consultant.
Search Engine Optimization (SEO) is the long-term solution to increase web traffic, improve your brand's credibility, and keep your website at the top of the search rankings.
Our dynamic digital landscape means we could all use a little SEO help from time to time
Think your business may be falling into an SEO slump? Check out these common signs of a larger issue and dig deep into some solutions.
1. "I Don't Know What Keywords I'm Ranking For?"
If you can't immediately recall what your keywords are then you're not giving keywords the attention they deserve.
An efficient keyword strategy is essential to be found on the web. Meet with your marketing team or consult a digital marketing professional for SEO help that develops or enhances keyword strategy.
2. "My Web Traffic has Decreased!"
When new web traffic metrics decrease day after day, it's not always attributed to the season. It could be the effect of poor rankings.
Check your businesses chosen website analytic tools daily to gauge how your website is performing and pinpoint the precise date or time-period your traffic began decreasing.
High bounce rates or zero traffic altogether can be attributed to a dip in search rankings.
3. "My Website's Falling in the Search Rankings!"
When 93 percent of online experiences begin with a search engine, you can't afford not to rank.
Be it Google or Bing, you should note where your business falls for your predominant keywords. If your rankings are suddenly dipping it can mean a few things.
- Content is not original and/or updated regularly
- Your website is not secured with an SSL certificate
- Keyword strategy is out of date
- Your website is not compatible with the latest Google algorithm update
Thankfully, all of these issues can be solved with dedicated strategy, time, and a healthy dose of content marketing.
Speaking of which...
4. "Content Marketing? What's That?"
If the words "content marketing" are not part of your business' vocabulary then it's time to make adjustments in your marketing strategy
Content marketing is an indispensable tool that uses creative, original content that helps your website rank and encourages clicks to become conversions.
Using content as a tool is a win/win on every front; it's cost-effective, SEO-friendly, and considered a best practice by all major search engines.
You can't pull effective content marketing from the air. Develop a strategy that incorporates every aspect of your business for one cohesive solution.
5. "What Does Mobility Have to Do with SEO?"
Can someone hand me a microphone? The answer is: "EVERYTHING!"
If your website is not mobile responsive, your business needs to refocus its efforts on creating a mobile-friendly version of your website immediately.
91 percent of mobile users say the ability to access website content easily on a mobile device is incredibly important and 57 percent claim that they will not recommend businesses with poorly designed mobile websites.
Considering how essential mobile phones are in today's society, that is a large market your company is missing out on.
Need SEO Help?
WebMotion Media is helping businesses take back their SEO with a winning combination of web design, creative video services, and animation, with expertly crafted content as the cherry on top.
Tired of watching your competition overtake you in the search engines?
Contact us for your free SEO health check!